The pandemic has changed the way we do business. Ask Jeff Williams, IKO director of marketing and branding, and he’ll tell you that one of…
How to choose a name for your roofing business can be a challenge as well as a great opportunity. We’ll help you make the right…
As a residential contractor, you may see breaking into commercial roofing as an intriguing, but daunting, opportunity. Depending on your local market, there may be…
Women are getting more involved in the roofing industry every day. Now, you can find women at the top of roofing companies as CEOs and marketing directors, and in other leading roles.
Many roofing companies cringe at the thought of working an insurance job. It sounds painful, and often times, it is. But with the right support…
Imagine a world in which homeowners not only knew your name, but also came in search of you and your services. Where they already knew…
One of the most exciting parts of starting a roofing company, or giving it a brand refresh, is designing your logo. It’s thrilling to see your vision for a company translated into art.