The only constant with digital marketing is that it continually changes. Online ad platforms, like Google and Facebook, constantly evolve their offerings to keep up…
Latinos in the U.S. wield an annual purchasing power of over $1.7 trillion and growing. Much of that growth is in home purchases, both new…
In this month’s ROOFPRO Partner Spotlight, we sat down (virtually, of course!) with Derik Kline, founder and CEO of HailTrace, IKO’s most recently added strategic…
To a small business owner, “branding” can sound like a big word. It can be intimidating to even a seasoned marketer; so, for the average…
Business banking doesn’t have to be complicated, but you wouldn’t know that if you’ve ever opened a commercial checking account or tried to get an…
Lack of capital, or access to capital, is one of the fundamental barriers facing business owners, especially for small businesses. Over half of today’s entrepreneurs…
“Is it EYE-CO or I-K-O?” It’s a question the loyalty team hears all the time from our members. “And what does it stand for?” We…
As a business owner, one of the hardest parts when selling a project is closing the sale. Many times, when faced with the cost of…